Jake & JT Fitness — Built for More Than One Shoot
Ongoing Brand Partnership | Fitness Photography
The Challenge
Jake & JT needed photography for a website rebrand, social media, posters, and ongoing marketing. The goal was to build a versatile library of images they could draw from across different campaigns and channels, rather than starting from scratch with every new initiative.
The Approach
Working with Jake & JT over multiple shoots allowed me to build a broader library of photography around their brand.
I photographed the brothers together, individual training sessions, and a range of exercises and movements. The goal was to create variety while keeping the imagery consistent in style and feel.
Each shoot added new images they could use alongside the existing work, giving them more options for their ongoing marketing.
The Result
A growing library of fitness photography used across their website, social media, posters, and other marketing materials.
Rather than a one-time collection of images, the work has become an ongoing resource for Jake & JT as their marketing needs evolve.