The Speed Project
Embedded Documentary Photography | Endurance Running
The Speed Project is an unsanctioned, roughly 340-mile relay race from Santa Monica to Las Vegas, with no official course and no prize money.
I joined Team Too Legit Fitness + Run Local for the journey, documenting the runners and support crew through multiple days and nights on the road. From the miles they covered to the unexpected setbacks along the way, the assignment was about capturing what it took to get the team to Las Vegas.
“More than just taking photos, Frank told our story.”
— Saul M., Team Captain, Too Legit Fitness x Run Local
A wildfire forced the team to backtrack two hours and reroute. A major vehicle breakdown added another delay.
The Approach
I stayed embedded with Team Too Legit Fitness + Run Local throughout the race, traveling with the runners and support crew from Santa Monica to Las Vegas.
With no fixed course or predictable schedule, I had to stay mobile, anticipate moments, and work with whatever light and conditions we encountered. When a vehicle breakdown caused delays and a wildfire forced us to backtrack and reroute, I adapted alongside the team.
The goal was to document more than the running: the effort, exhaustion, setbacks, and moments of connection that told the story of the team.
The Result
A documentary-style collection of photography capturing the full experience of The Speed Project, from the opening miles to the finish in Las Vegas.
The images gave the team a visual record of what they accomplished together, along with storytelling assets they could use to share their experience and support future sponsorship conversations.