Man sitting on a stool holding a camera, wearing a denim jacket, a gray hat, blue jeans, and brown boots, with a neutral background.

Based in the Bay Area, regularly shooting throughout Northern California, available for travel.

The Marketer Behind the Lens

I'm Frank, a Bay Area commercial photographer capturing sports, fitness, and active lifestyle brands—from apparel and gear to the wellness businesses building their communities.

Before getting behind the camera, I spent my career on the buying side of this industry—in advertising and marketing at Google, and on the publishing business side at Outside Magazine, Bicycling, and Men's Health. That background separates my work: I bring a buyer's clarity on strategy, positioning, and campaign assets to every production, paired with years riding Marin County trails - Mount Tam, Bolinas Ridge, and the Headlands.

I shoot for brands that need their visuals to perform as hard as they do.

Who I Partner With

  • Performance & Gear Brands: Campaign, product, and active-use visuals for running, endurance, and technical apparel.

  • Fitness & Wellness Businesses: Brand imagery and campaign content for local and regional businesses building their community and presence.

  • Active Lifestyle Brands: Narrative visual assets and authentic outdoor storytelling built for multi-channel marketing campaigns.

My Approach

I capture genuine energy, raw effort, and real movement—delivering imagery built to connect with audiences and hit your core business goals.

What Clients Say.

  • “Frank is outstanding. He's professional and talented, and has supported us on several photo shoots—from fitness to lifestyle work. He delivers every time, and we recommend him to anyone who wants great quality.”

    — JT | Co-Founder, Jake and JT Fitness

  • “Frank was incredibly collaborative during planning and made our diverse clients feel completely at ease in front of the camera. He turned around images incredibly quickly, and his photographs helped us tell our story more effectively—our gala saw one of the biggest turnouts of donations in years."

     Kim K.  |  Dir of Comms & Marketing | Project Open Hand

  • "For The Speed Project, Frank stepped into a chaotic environment without hesitation—long days, little sleep, constantly moving targets—and never missed a beat. More than just taking photos, he told our story."

    Saul M. | Team Captain, Too Legit Fitness x Run Local at The Speed Project

  • "Frank's photos tell stories. His talent behind the lens is remarkable and we were lucky enough to have him shoot our race, The Marin Mile. Would absolutely work with Frank again, and recommend him to any race director out there."

    Shai G.  |  Race Director & Consultant

Photographer taking photo of a woman posing on city street with buildings and trees in the background

Have a project in mind?

I'd love to hear about it. Book a complimentary discovery call and let's explore what's possible together.