Freaks of Nature - Beyond the Beach
Independent Concept Project | Commercial Product & Lifestyle Photography
The Concept
Sunscreen belongs at the beach. But that's hardly the only place people need it.
I developed this independent project to explore how Freaks of Nature could appeal to different audiences and use cases, while making the most of its distinctive packaging.
The Approach
I developed the concept, purchased the products, scouted locations, and planned three distinct shooting environments.
In Maui, I used volcanic rock and ocean backdrops to make the packaging's bold colors stand out, while exploring outdoor use cases beyond a typical beach scene.
In San Francisco, I created on-model lifestyle imagery, using the blue skies to complement the packaging and explore the product's place in an urban setting.
Back in my studio, I focused on the product itself, creating clean and stylized images that highlighted its design. I handled the photography, lighting, editing, and retouching across all three shoots.
The Result
A collection of environmental, lifestyle, and studio photography, planned around potential campaign, social, and e-commerce applications.
Self-directed spec project. Not commissioned by or affiliated with Freaks of Nature.